Lansky Brothers' Peak Records
Among the many smaller labels in Memphis' music history, the Peak record label stands out due to its unusual ownership. Guy and Bernard Lansky, simply known as the Lansky Brothers, owned a clothing shop on Beale Street, known as "Lansky Bros. Men's Shop", which gained international fame as Elvis Presley's clothier. One of the lesser known aspects is that the brothers also went into the recording business in 1958, building a small recording studio in the back of their shop and founding the Peak label.
What became the Lansky Bros. shop started in 1946 on 126 Beale Street as Lansky Bros. Army Surplus store, selling leftover Army supplies from World War II, which had come to an end a year earlier. The Lanskys were Memphis born and Guy Lansky served his country during World War II, running an Army surplus store in Italy.
By the early 1950s, Army supply was harder to come by but, on the other hand, there was a growing market for young men's clothes, especially for the jazz and rhythm and blues scene. The brothers jumped at the chance and remodeled their store, developing it into a full-fledged clothes shop for men. The store soon gained popularity, especially among the many young, hip musicians like B.B. King, Jerry Lee Lewis, Billy Lee Riley, Little Willie John, Little Richard, Pat Boone, and of course Elvis Presley.
In 1958, Presley had developed from being a southern "western bop" singer to a national cultural phenomenon and rock'n'roll was the thing. Every record label tried to find their own Elvis, no matter if it was a small independent company or a major record label. The Lanskys thought that, too, and - probably from the money they earned with the store - they invested in a small recording studio behind their warehouse which they named "American Recording".
Apparently, the venture was established by ten different business men from Memphis, many of them being silent partners, though. According to Billboard, iron manufacturer Abe Sauer was chairman of the board and Bernie Freiden probably took over the function of musical director. Curtis Foster also served as an executive for the label. Another of those ten businessmen was Howard R. Chambers, who did a lot of songwriting for the label. The Lanskys' exact occupation with the label remains foggy, unfortunately.
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Billboard August 10, 1958: "Peak Records Sells Artist By the Piece" Article on Peak's business strategy |
In contrast to other labels, the Peak venture was set up a little bit different by the board. According to a Billboard article from August 10, 1959, the Peak label put half of the financial means behind the artists' first release, seeking for investors to put on the other half to finance the issue. This principle should continue until after the fourth release of an artists, when profits should be paid to the investors (if the discs were successful). This strategy was not fruitful likely, as no artist on Peak had more than two releases. The article mentions further that Peak had already ten discs released that way but the truth was that nothing was released at that time and that its first issue was still months away - it was, likely, not even planned. This, however, would change within three months.
The label's first recording artist was 17-years old rock'n'roller named Eddie Cash, who was a regular visitor to the brothers' store. Cash was managed by Bill Harris, who had previously worked with Harold Jenkins (alias Conway Twitty). Cash later told John Burton: "Howard Chambers was in Lansky's talking to Bill Harris, bass player and manager of Harold Jenkins. They mentioned Eddie Cash, Guy Lansky jumped in, saying: 'Is that the kid who won the contest at Treadwell High School? He buys his clothes in here. We want him to be out first release! So Chambers got in touch with Eddie and within a couple of weeks the record was written, recorded and issued."
The record that was mentioned was "Doing All Right", written by Howard Chambers, and "Land of Promises", written by Cash and his guitarist Gerald Hunsucker. Both recordings saw release in November 1958 on Peak #1001. Cash promoted the disc heavily and it reached high chart positions in several local charts, including in Memphis. It was local DJ George Klein's "Pick of the Week" the same month it was released. However, the Lansky's were inexperienced in the record business and had no proper distribution. When record stores from the east coast started demanding copies, they could not match the demand and the record died before it could develop into a national hit.
Another early production of American Recording was Dale Vaughn's "How Can You Be Mean to Me" b/w "High Steppin'" from 1958, though released not on Peak but probably recorded at the Lanskys' studio. It saw release on the Von label (unrelated to the Booneville, Mississippi, label of the same name). In 1959, American Recording launched a second, short-lived label entitled Al-Be Records, which released one disc each by Jay Rainwater and Charlie Fury and the Rebel Rockets.
Peak signed the Morgan Twins, a rock'n'roll duo from Little Rock, Arkansas, in May 1959 and released their "Sittin' at the Drive-In" around June the same year before they released another Eddie Cash single, "Come on Home" b/w "Day After Day" (Peak #1010, 1959), which went nowhere, unfortunately. Cash then left Peak, disappointed by the lack of promotion and distribution, and recorded at Fernwood (released on the Dot subsidiary Todd) as well as for Roulette.
There were a few more releases in 1960 by an artist named Paul Little and by Memphis famous wrestler Sputnik Monroe, who had a large following in the city's black community and was a customer at the Lanskys' store, but that pretty much was it. Sputnik Monroe was in good company, as several Memphis wrestlers cut a record, hoping to push their careers. The same applied to Monroe. Asked by his wife who would ever buy his record (as Monroe was so untalented he "couldn't carry a tune in a bucket" as cited in Aaron D. Horton's book "Identity in Professional Wrestling"), he replied "nobody" but he hoped to further his wrestling career with it. Soon after, he left Memphis.
There could have been a few more releases judging from the label's catalog number systems but no more have turned up so far. The Peak story ended already in 1960, only two years after it had begun.
The Lanskys Bros. shop remained a household institution in Memphis and it still is up to this day, although the original building is not used by the company any longer. The shop, now located in the Peabody Hotel building, is run by second and third generation family members and has experienced a boom recently due to the popularity of the movie "Elvis". Guy Lansky died in 2005, his brother Bernard Lansky followed in 2012.
Discography
Peak Records
1001: Eddie Cash and the Cashiers - Doing All Right / Land of Promises (Nov. 1959)
1002-1007: ?
1008: Morgan Twins - Sittin' in the Drive-In / Don't You Think It's Nice (June 1959)
1009:
1010: Eddie Cash and the Cashiers - Day After Day / Come On Home (1959)
155: Sputnik Monroe - Sputnik Hires a Band / Man That's the South
188: Paul Little - Turn Around Baby / I Want to Walk with You (Jan. 1960)
Al-Be Records
148: Jay Rainwater - Without You / The Girl I Left Behind
167: Charlie Fury and the Rebel Rockets - Reptile / Sump'n Else (March 1959)
• Rockin' Country Style entry
• 45cat entry for Peak and Al-Be
• Wikipedia entry
• John Beifuss: "From Elvis to Oscar - The Story of Lansky Brothers and its place in Memphis history" (The Commercial Appeal)
• Eddie Cash biography on BlackCat Rockabilly (Wayback Machine)
• Peak Records of Memphis
• various Billboard news items
• Robert Gordon: "It Came from Memphis" (Atria Books), 2001, pages 33-37
• Allison Graham, Sharon Monteith: "The New Encyclopedia of Southern Culture, Vol. 18" (University of North Carolina Press), 2011, page 314
• Aaron D. Horton: "Identity in Professional Wrestling" (McFarland Inc. Publishers), 2018, pages 223-224