Big Howdy Records was a local record label from the Louisiana-Mississippi border region. Based in different towns of the Pearl River Valley, the label released numerous singles between 1959 and 1977. The man behind this operation was Hack Kennedy, who mostly relied on country material for his releases.
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| Daily News, December 19, 1958 |
There was, maybe, another man involved in the Big Howdy label, too, namely country radio engineer and DJ Hardin Leon "Red" Smith (1928-1995). Smith had built up a reputation as a popular radio disc jockey by then, having worked at WBOK in New Orleans and WCKY in Cincinnati, among smaller stations in Texas and Kansas. By late 1958, he was at WHXY in Bogalusa and hosted the "Big Howdy Show" weekdays, which he had already aired over WBOK. In December 1958, he added a Saturday night live stage show called the "Big Howdy Jamboree" from the Redwood Theatre in Bogalusa and this show was broadcast over WHXY, too.
When WHXY changed owners in February 1959 and became WBOX, Smith and the show moved to WIKC. Already in January 1959, Smith had reinstalled the "Big Howdy Show" on local WARB in Covington, Louisiana. It was around that time that Hack Kennedy started Big Howdy Records in Bogalusa and the label was seemingly intended as an outlet to release recordings by the Jamboree's regular cast members. The name of the record label came almost certainly from Smith's shows. When Dave Travis purchased Big Howdy Records in 1990s, he spoke extensively to Hack Kennedy but in his memory, no one talked about neither Red Smith nor the radio shows being part of the company cosmos. In case Smith was a part owner of the Big Howdy label, he dropped out at an early age, leaving Kennedy as the sole owner.
The debut release went to Jeff Daniels alias Luke McDaniel, a Mississippi born country and rockabilly singer. McDaniel had just split with Sun Records from Memphis, an unsuccessful collaboration, and appeared on the Big Howdy Jamboree frequently during late 1958 and early 1959. His record, "Switch Blade Sam" b/w "You're Still On My Mind", appeared in May 1959 on Big Howdy #777 credited to "Jeff Daniels". While "You're Still On My Mind" was the country ballad that enjoyed some success after its original release, the rock'n'roll side "Switch Blade Sam" became the sought-after song during the rockabilly revival. McDaniel was accompanied by the Hicks Sisters on vocals, another Jamboree act.
While the Big Howdy Jamboree probably did not survive past April 1959, the Big Howdy record label did. The early and mid 1960s saw releases by such artists as B.J. Johnson, another local DJ, and Vern Pullens (both performed at the Pearl River Valley Jamboree, also staged at the Redwood), while later that decade Kennedy pulled talent from the Hayride, another Southeast Louisiana stage show. The majority of the releases featured country music with the occasional rockabilly side by McDaniel.
Kennedy and B.J. Johnson built a small recording studio in the early 1960s in Angie, some 13 miles north of Bogalusa. With the Angie Sound Studio being finished, Big Howdy Records moved to this location as well. Johnson, due to his DJ profession an expert for running a studio control board, engineered many of the sessions at the studio during the 1960s. Around 1971, Kennedy and his record label moved one more time, just across the border to Picayune, Mississippi.
Kennedy released discs on Big Howdy and short-lived off-shot/custom labels like Big B and Angie Ville until 1977. Dave Travis bought the label in 1994 and reissued a good portion of Big Howdy's recordings in 2017 on a 33-track CD entitled "Rockabillies, Hillbillies, and Honky Tonkers from Mississippi and Louisiana - The Big Howdy Recording Company Story".
• Thanks to Dave Travis for additionally answering my questions and sharing his memories with me.









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