Rural Entertainment in Southwest Arkansas
The Story of the Columbia County Hayride
Among the countless live stage shows that were held throughout the United States, the Columbia County Hayride was a lesser known example. When the Hayride started, the golden age of American radio had been over for about twenty years by then and many of the Hayride's role model shows had gone off the air. However, the show was one of about a dozen known live stage shows that were held throughout Arkansas and eventually became the longest running show of its kind in Arkansas.
My introduction to the Columbia County Hayride came through Mark Keith, a sometimes performer on the show and fellow record collector. Mark was of great help during some of my Arkansas music researches and when the Hayride finally came to an end in 2023, I took it as an inducement to write down its history.
The Mount Holly Jamboree
The founders of the Hayride were Johnny Sprayberry and Troy Wyrick, two musicians who met in the early 1970s and took a liking to each other when they found out they had common relatives in Texas. They started to play music in their back yards. What started as jam sessions of two musicians developed soon into something bigger. People came by to watch them play and other musicians gathered and sat in. They found an old building in Mount Holly, located roughly between Magnolia, Smackover, and El Dorado in South Arkansas, and fixed it up in order to play live shows there. This was in 1971. The forerunner of the Columbia County Hayride was born.
Initially, the show was called "Mount Holly Jamboree" and was not aired live over radio. "All was well for a year or two until the Arkansas State Police pretty much closed it down because people were parking on the sides of the state highway, there was virtually no parking at the building," told me Mark, who got his start at the show later on. Sprayberry and Wyrick held a few shows at the Magonolia fairgrounds in an open air pavilion, though this was not a proper replacement for the Mount Holly hall.
Moving to Columbia County
They kept on searching and found another old building, an abandoned school, in nearby Calhoun. Again, the building needed some repair and fixing but in the end, was ready to stage live country music shows again. It was probably at that point when the name "Columbia County Hayride" was designated to the show. The show was held live but was still not broadcast on radio.
The original house band of the show, known as the Country Cousins, comprised Johnny Sprayberry on vocals, rhythm guitar, and steel guitar, Troy Wyrick on lead guitar, Don Kennedy on rhythm guitar, Kay Jacks on rhythm guitar, Dorothy Roden on autoharp and mandolin, Vic Reynolds and then Curt Cannon on bass, and Betty Sprayberry on drums. Some of the members also stepped up to the front light, including Sprayberry. Other bands on the show during this time included a rock'n'roll band known as "The Rock & Roll Express", the Shine-Ons, a bluegrasss group fronted by Mary Pate, and the Cox Family that joined around 1972 or 1973, as well as a group called "Night Train", among others.
Some of the artists that appeared on the Hayride became major country music stars. Tracy Lawrence, who was raised in Foreman, Arkansas, and performed on the show, had several hit albums and singles in the 1990s and early 2000s and might be the most successful artist that worked the Hayride stage. Linda Davis was another singer that appeared on the show and eventually found success in the 1990s as a country music singer. The Cox Family became a well-known bluegrass group, working with Allison Krauss, among others, and had a highly acclaimed album out in 2015, "Gone Like the Cotton".
Radio broadcasts, another move and the End
In the early to mid 1990s, the Columbia County Hayride finally hit the airwaves. Local Magnolia radio station KVMA taped the show to broadcast it. Around the same time, the show made one more move into Magnolia, switching from the old school house into a former furniture store on West Union Street. The owner of the store, who was a big Hayride fan, had moved his business into a bigger place and gave over his old building to the show management. The Hayride show now housed up to 250 people every third Saturday night at the new place, known as the Union Street Station. The house band changed their name to "Union Street Band" to underline the movement.
Around 1998, the show switched from KVMA to more powerful KZHE, licensed in Stamps, Arkansas, but actually located in Union Street Station. It was quite an improvement for the Hayride to jump from a 1,000 watt daytime station to a 50,000 watt station, serving a radius of 75 miles around Magnolia. In addition, the show began to air live on the station instead of taped shows.
The show continued to draw crowds once a month until Covid hit the world and the Hayride was paused during these years. In 2021, the Hayride celebrated its 50th anniversary with a special show and KZHE conducted an interview with founder Johnny Sprayberry. After the pandemic, the show resumed but made its final run in 2023 after a history of 52 years. This probably made her Arkansas' most enduring country music live stage show.
"I very much loved the Hayride and hate to see it go away... but that's how things go," attests Mark, who has been a performer on the show in the mid 1970s and prior to its end. He still performs in the Magnolia region and appears frequently on KZHE's Gospel Hour show, another live music show in the region.
The founders of the Hayride were Johnny Sprayberry and Troy Wyrick, two musicians who met in the early 1970s and took a liking to each other when they found out they had common relatives in Texas. They started to play music in their back yards. What started as jam sessions of two musicians developed soon into something bigger. People came by to watch them play and other musicians gathered and sat in. They found an old building in Mount Holly, located roughly between Magnolia, Smackover, and El Dorado in South Arkansas, and fixed it up in order to play live shows there. This was in 1971. The forerunner of the Columbia County Hayride was born.
 |
| The early incarnation of the show, when it was still known as the "Mount Holly Jamboree". Johnny Sprayberry can be seen behind the microphone. |
Initially, the show was called "Mount Holly Jamboree" and was not aired live over radio. "All was well for a year or two until the Arkansas State Police pretty much closed it down because people were parking on the sides of the state highway, there was virtually no parking at the building," told me Mark, who got his start at the show later on. Sprayberry and Wyrick held a few shows at the Magonolia fairgrounds in an open air pavilion, though this was not a proper replacement for the Mount Holly hall.
Moving to Columbia County
They kept on searching and found another old building, an abandoned school, in nearby Calhoun. Again, the building needed some repair and fixing but in the end, was ready to stage live country music shows again. It was probably at that point when the name "Columbia County Hayride" was designated to the show. The show was held live but was still not broadcast on radio.
 |
| Betty Sprayberry on drums, Henry Matthews in front |
The original house band of the show, known as the Country Cousins, comprised Johnny Sprayberry on vocals, rhythm guitar, and steel guitar, Troy Wyrick on lead guitar, Don Kennedy on rhythm guitar, Kay Jacks on rhythm guitar, Dorothy Roden on autoharp and mandolin, Vic Reynolds and then Curt Cannon on bass, and Betty Sprayberry on drums. Some of the members also stepped up to the front light, including Sprayberry. Other bands on the show during this time included a rock'n'roll band known as "The Rock & Roll Express", the Shine-Ons, a bluegrasss group fronted by Mary Pate, and the Cox Family that joined around 1972 or 1973, as well as a group called "Night Train", among others.
Some of the artists that appeared on the Hayride became major country music stars. Tracy Lawrence, who was raised in Foreman, Arkansas, and performed on the show, had several hit albums and singles in the 1990s and early 2000s and might be the most successful artist that worked the Hayride stage. Linda Davis was another singer that appeared on the show and eventually found success in the 1990s as a country music singer. The Cox Family became a well-known bluegrass group, working with Allison Krauss, among others, and had a highly acclaimed album out in 2015, "Gone Like the Cotton".
 |
| The original line-up of the Country Cousins |
Radio broadcasts, another move and the End
In the early to mid 1990s, the Columbia County Hayride finally hit the airwaves. Local Magnolia radio station KVMA taped the show to broadcast it. Around the same time, the show made one more move into Magnolia, switching from the old school house into a former furniture store on West Union Street. The owner of the store, who was a big Hayride fan, had moved his business into a bigger place and gave over his old building to the show management. The Hayride show now housed up to 250 people every third Saturday night at the new place, known as the Union Street Station. The house band changed their name to "Union Street Band" to underline the movement.
Around 1998, the show switched from KVMA to more powerful KZHE, licensed in Stamps, Arkansas, but actually located in Union Street Station. It was quite an improvement for the Hayride to jump from a 1,000 watt daytime station to a 50,000 watt station, serving a radius of 75 miles around Magnolia. In addition, the show began to air live on the station instead of taped shows.
The show continued to draw crowds once a month until Covid hit the world and the Hayride was paused during these years. In 2021, the Hayride celebrated its 50th anniversary with a special show and KZHE conducted an interview with founder Johnny Sprayberry. After the pandemic, the show resumed but made its final run in 2023 after a history of 52 years. This probably made her Arkansas' most enduring country music live stage show.
"I very much loved the Hayride and hate to see it go away... but that's how things go," attests Mark, who has been a performer on the show in the mid 1970s and prior to its end. He still performs in the Magnolia region and appears frequently on KZHE's Gospel Hour show, another live music show in the region.
Sources
• My special thanks to Mark Keith, who provided me with all the details necessary for this write-up.
No comments:
Post a Comment